This is left over from the agency days of old. It is absolutely not correct. Sure, there is power in the presentation... but as graphic design progressed from pure visual in the old ad days to solving problems and building systems (as with the design firms) the substance came to be as important, if not more important, than the style. And now 'fit' is the third leg along with form and function.
This very shallow understanding of design is offensive... and a misunderstanding that I have spent most of my career working to help correct. Mark On Dec 22, 2007, at 4:20 PM, Andrei Herasimchuk wrote: > >> Traditional designers hate this way of thinking because >> presentation is EVERYTHING. > > This is false and I wish people would stop propagating this sort > misinformation about graphic design. > > Presentation is not everything and any good graphic designer who > knows anything about graphic design will tell you that presentation > as a means of communication is what the goal is. Presentation that > exists solely for aesthetics outside of communication is called art > or style, but not graphic design. ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
