On 1/3/08, David Malouf <[EMAIL PROTECTED]> wrote:
>
>
> Let's take this off the web for a moment.


Erm. You can't take SEO off the Web. : )

One of the things that DOESN'T work about Fresh Direct is that it is
> searched based. However when people shop for groceries they are
> browser based (hunting & foraging). Google can't help you there. So if
> I want to design a browsing system SEO is actually irrelevant, b/c
> "engines" are irrelevant from user mental models.


Browsing is a completely different situation. For example, I hate trying to
find movies at Netflix because I usually don't know exactly what I'm looking
for. I much prefer going to a movie rental store and just wandering through
the aisles until something strikes me. In that situation, recommendations
and other browsing hacks just don't quite do it for me... they don't match
the experience of being able to scan through a floor-to-ceiling stack of
movies.

It sounds like you're looking at human tasks from a much higher
perspective... yes, information finding does not necessarily imply use of
the Web, but when it does, optimizing Web content for human consumption will
also make it more palatable to the machines. Jeff said this much more
eloquently in his comment about SEO being based on "semantic structure and
other good design principles." That's really all we're talking about here.

F.
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