Jared wrote:
> But isn't a serif font more readable at 10px/12px for blocks of text?

Andrei wrote:
> Only if the output medium has the resolution to handle the detail...

This isn't entirely true. I would vote with confidence that serif typefaces 
(select few) read more efficiently than sans serif in the context of body text 
or paragraphs, no matter what medium (digital display or print). The addition 
of thinner columns opposed to wider is an additional factor as well but 
disregard that for now.

The mix-up between serif and sans serif typefaces (for body text) in today's 
digital world is a battle between conscious visual aesthetics and subconscious 
reading comprehension.

Sans serif tends to look cleaner and slicker than serif typefaces when the type 
display is degraded. However, this doesn't necessarily mean serif typefaces are 
less effective.

My analysis on this subject (working with 8th grade reading levels in Military 
software products) leads me to believe that when these two typeface (types) are 
tested against each other in the context of body text or paragraphs... users 
are often confused with what is visually pleasing to them, overall, rather than 
what reads most efficiently (i.e. visual appearance is weighed evenly with 
readability). So because both are readable due to users capturing shapes of 
words rather than each individual character, they tend to lean toward sans 
serif being "better" because it's overall appearance seems to have more 
integrity (or is just preferred for whatever reason), even though they struggle 
slightly more with comprehension (subconsciously).

This is also a reason not to blindly depend on user's preferences to make 
design decisions, but that's another thread.

Easiest test, make two identical paragraphs (alias or anti-alias), one with a 
serif font and san serif font... then read them to yourself. I think you'll 
find serif more effortless to read and comprehend.

--

Dane Storrusten
Microsoft Surface
User Experience Design
818.308.6557

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