That's a good point Pankaj. However, if marketing was conducting poor user research (imagine that!) that's just yet another reason why experienced practitioners of UCD could provide value to the organization.
Jeff On Jan 7, 2008 1:12 PM, Pankaj Chawla <[EMAIL PROTECTED]> wrote: > I beg to differ. Engineering departments depend on the customer facing > departments (marketing, product engineering etc) for the customer > perspective but its the customer facing groups that generally cut > corners and instead of going out and doing a full user research they > mostly give back their own perceptions partially validated by limited > customer interaction. Of course engineering departments add their own > perspective to the already ill baked data and so what comes out > finally is miles away from what customer would have asked for if > somebody had cared enough to ask in detail. > > Cheers > Pankaj > > > > > On 1/7/08, Robert Hoekman, Jr. <[EMAIL PROTECTED]> wrote: > > > I can say that often parts of most company are listening - namely > > > those that deal directly with customers, employees as you mention.. > > > > > > I'd agree with this, but I also see that often, the parts of a company that > > are listening have no direct line of communication to the ones that need the > > info. For example, a call center staff will have tons of useful insights, > > but there's no link between the call center and the design team. > > > > Engineering departments are not often set up to listen. They're set up to > > build, build, build. This disconnect is where the problem starts, I think. > > > > -r- > > ________________________________________________________________ > > *Come to IxDA Interaction08 | Savannah* > > February 8-10, 2008 in Savannah, GA, USA > > Register today: http://interaction08.ixda.org/ > > > > ________________________________________________________________ > > Welcome to the Interaction Design Association (IxDA)! > > To post to this list ....... [EMAIL PROTECTED] > > Unsubscribe ................ http://www.ixda.org/unsubscribe > > List Guidelines ............ http://www.ixda.org/guidelines > > List Help .................. http://www.ixda.org/help > > > ________________________________________________________________ > *Come to IxDA Interaction08 | Savannah* > February 8-10, 2008 in Savannah, GA, USA > Register today: http://interaction08.ixda.org/ > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
