On Jan 8, 2008, at 2:47 PM, Robert Hoekman, Jr. wrote: > Well, obviously. :) I'm not suggesting that companies should listen > better > and simply do what users tell them, only that companies could > listen better > and perhaps, with a little sound judgment and analysis, avoid the > need to > hire outsiders to figure out their audiences for them.
I tell our clients that hiring someone to do their user research for them is like hiring someone to take their vacation for them. It gets the job done, but something gets lost in the translation. Along the same lines, hiring someone to do their design for them probably has similar results. :) Jared Jared M. Spool User Interface Engineering 510 Turnpike St., Suite 102, North Andover, MA 01845 e: [EMAIL PROTECTED] p: +1 978 327 5561 http://uie.com Blog: http://uie.com/brainsparks ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
