Hello all- My company is trying to convince a client that there is tangible value in doing research on the differences in how consumers in different parts of the world interact with healthcare-related websites. For example, in the US consumers often question the trustworthiness of a manufacturer's website about its own products, but may place a lot of trust in an open forum of other patients and consumers who are not doctors and are not required to validate their opinions and observations. Is this true in other parts of the world?
The countries I am specifically targeting are: Korea Japan Germany Spain Italy France If anyone has or knows of any published research, that would be fantastic. Even anecdotal observations from the global IxDA community are welcome. Thanks in advance for your input. Dante Dante Murphy | Director of Information Architecture | D I G I T A S H E A L T H 229 South 18th Street | Rittenhouse Square | Philadelphia, PA 19103 | USA Email: [EMAIL PROTECTED] www.digitashealth.com <http://www.digitashealth.com/> ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
