One argument that you can use is that there are big differences in the way healthcare is being dispensed between most of the countries that you have mentioned, therefore a "user journey" related to same healthcare issue may be quite different in of all these countries. It may or may not include consulting a website, and if it does, it may be for different reasons or at different stages of the journey.
If you take a look at: http://en.wikipedia.org/wiki/Healthcare you can probably substantiate this claim with some real-world examples. Regards, Alex On Jan 10, 2008 4:00 PM, Dante Murphy <[EMAIL PROTECTED]> wrote: > Hello all- > > My company is trying to convince a client that there is tangible value > in doing research on the differences in how consumers in different parts > of the world interact with healthcare-related websites. For example, in > the US consumers often question the trustworthiness of a manufacturer's > website about its own products, but may place a lot of trust in an open > forum of other patients and consumers who are not doctors and are not > required to validate their opinions and observations. Is this true in > other parts of the world? > > > > The countries I am specifically targeting are: > > Korea > > Japan > > Germany > > Spain > > Italy > > France > > > > If anyone has or knows of any published research, that would be > fantastic. Even anecdotal observations from the global IxDA community > are welcome. > > > > Thanks in advance for your input. > > > > Dante > > > > Dante Murphy | Director of Information Architecture | D I G I T A S H E > A L T H > > 229 South 18th Street | Rittenhouse Square | Philadelphia, PA 19103 | > USA > > Email: [EMAIL PROTECTED] > > www.digitashealth.com <http://www.digitashealth.com/> > > ________________________________________________________________ > *Come to IxDA Interaction08 | Savannah* > February 8-10, 2008 in Savannah, GA, USA > Register today: http://interaction08.ixda.org/ > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
