Hello from Spain. The same happens here, the user sequence is something like this:
a) go and have a quick the official product 'website' b) search at google to see what other users are talking about athe product c) contact the manufacturer through a website form This is what I could experience from two projects for chemical and healthcare-related companies, six and two years ago. Ferran Alvarez www.bryte.biz -----Mensaje original----- De: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] En nombre de Dante Murphy Enviado el: jueves, 10 de enero de 2008 17:00 Para: IxDA Asunto: [IxDA Discuss] Cultural variations in how consumers interact withhealthcare websites Hello all- My company is trying to convince a client that there is tangible value in doing research on the differences in how consumers in different parts of the world interact with healthcare-related websites. For example, in the US consumers often question the trustworthiness of a manufacturer's website about its own products, but may place a lot of trust in an open forum of other patients and consumers who are not doctors and are not required to validate their opinions and observations. Is this true in other parts of the world? The countries I am specifically targeting are: Korea Japan Germany Spain Italy France If anyone has or knows of any published research, that would be fantastic. Even anecdotal observations from the global IxDA community are welcome. Thanks in advance for your input. Dante Dante Murphy | Director of Information Architecture | D I G I T A S H E A L T H 229 South 18th Street | Rittenhouse Square | Philadelphia, PA 19103 | USA Email: [EMAIL PROTECTED] www.digitashealth.com <http://www.digitashealth.com/> ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
