Mark said: >> I have no insight into whether apple has any notion of >> UCD process at work.
Apple doesn't use UCD; Lots of genius design. It shows in the products, too; their solutions, while quite elegant, sometimes surprisingly get things wrong (fodder for a separate thread). But the Air wasn't designed around the faux goal of "wireless computing." Air caters to the insight that the average consumer doesn't need a lot to a) browse the web, b) manage photos, and c) otherwise have fun. During ideation, Apple must have stripped everything away and added back only what was essential to the on-the-go person who wants their computer not to get in their way. Hence the use of untethered wireless that allows people to be on-the-go-able at moment's notice. How often does someone on the go need an optical drive when away from home? (hardly ever) What kinds of peripherals do on-the-go people connect to their laptops? (projectors, Flash Drives, maybe the odd printer) It would be so great to see a design story from a current or former Apple-head on a blog or through a talk. Just throwing that out there if any of you are on this list ... - Nasir ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
