Like the idea of getting an Apple laptop experience without having to lug/shlep around a brick.
The thing I marvel at most times Apple make an announcement is the consumer feel of the products. Not just a piece of hard technology with specifications that people dont understand, but something that makes you say and start with "hey, I want one and it looks nice" (its like Xmas morning for grown ups) Its been said, but I will say it again - They are also doing a lovely job of bringing together their whole product eco system, advertising and user experience (across products, services and retail). How many other companies are doing this well today? rgds, Dan Daniel Szuc Principal Usability Consultant www.apogeehk.com T: +852 2581 2166 F: +852 2833 2961 "Usability in Asia" The Usability Kit - www.theusabilitykit.com On 16/01/2008, at 10:06 AM, Nasir Barday wrote: > Mark said: >>> I have no insight into whether apple has any notion of >>> UCD process at work. > > Apple doesn't use UCD; Lots of genius design. It shows in the > products, too; their solutions, while quite elegant, sometimes > surprisingly get things wrong (fodder for a separate thread). > > But the Air wasn't designed around the faux goal of "wireless > computing." Air caters to the insight that the average consumer > doesn't need a lot to a) browse the web, b) manage photos, and c) > otherwise have fun. During ideation, Apple must have stripped > everything away and added back only what was essential to the > on-the-go person who wants their computer not to get in their way. > Hence the use of untethered wireless that allows people to be > on-the-go-able at moment's notice. > > How often does someone on the go need an optical drive when away from > home? (hardly ever) > What kinds of peripherals do on-the-go people connect to their > laptops? (projectors, Flash Drives, maybe the odd printer) > > It would be so great to see a design story from a current or former > Apple-head on a blog or through a talk. Just throwing that out there > if any of you are on this list ... > > - Nasir > ________________________________________________________________ > *Come to IxDA Interaction08 | Savannah* > February 8-10, 2008 in Savannah, GA, USA > Register today: http://interaction08.ixda.org/ > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
