Andrei: "A little while back, David Malouf mentioned that building products based on technology, not on user requirements, yields good results. Apple is classic at doing this..."
I'm not so sure, nor that they are even innovating technology. Stunningly thinner is not innovation, its natural progress. The multitouch pad is innovative, but thats not why people are going to buy this product imho. To me, at a general level; UCD is about understanding needs, technical innovation is about creating new markets, mostly... but the Air is another great example of Apple designing a product that plays to our innate irrational desires I recently happened across a BBC documentary called century of the self http://www.archive.org/search.php?query=century%20of%20the%20self "The Century of the Self asks deeper questions about the roots and methods of modern consumerism. It also questions the modern way we see ourselves, the attitude to fashion and superficiality." I HIGHLY recommend the series, the hands down best documentary I've seen in recent years. ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
