I am going to hijack this tangent from the UCD discussion for the  
moment.

Lots of designers fight their changing roles. From the independent  
role where I get  to decide everything that is 'design' to a  
management role where I shepherd great work, or to a collaborative  
environment with shared design responsibility - change is hard.  
Design by committee is a much maligned notion, but a collaborate  
group of designers with a single vision is extraordinarily powerful.  
Giving up the egocentric vision of 'I am THE designer' is difficult,   
but when you see how much better the work can be, working in teams  
becomes an obvious choice.

BTW - that single vision is not about what the end product will be,  
look like or act like... it is about the results. How will that final  
deliverable perform? How will it match the criteria the client set,  
the goals of the design team, and the needs exposed and defined  
through the research? Personally, I very much like sharing the  
vision, the process and the results.

Mark



David Malouf said:

> No, I'm not saying that I only want to be in a particular phase.
> I'm saying that ideation is more powerful part of the whole than the
> craft.
> If I can also guide and challenge the craft and validate it and define
> how it should come out, than the crafts person then becomes a chisel
> weilded by me, or becomes a partner engaged in the same level of
> creative composition from our mutually different areas of expertise.
>

On Jan 19, 2008, at 11:33 PM, Jack Moffett wrote:

I'm right there with you, Dave. Depending on the project, I may end up
building the HTML and CSS for the front end of the application. In
another project, I'll create Photoshop renderings of screens and write
specifications to go with them, and then work with a developer to make
sure they get implemented as I intend. For another task, I may do some
pencil sketches to work out high-level design and then hand them off
to another designer to work out the details. One thing is certain: as
our company grows, I get stretched thinner. In the future, I expect to
be doing a lot more ideation and direction of others, and a lot less
pixel-pushing.
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