The term "usability" is not a term used much by the public and I think that we should change the name of World Usability Day to something more like "Making things easier for everyone" (OK, that can be much improved). World Usability Day seems like a term for usability practitioners and not the general public. The term "user experience" seems to be more common with it coming up in TV and print ads. So there is a localization issue, but also a bigger issue of public understanding of "usability". We often talk about elevator speeches to explain what we do whereas when I tell people that I help create and design products that easier to use they seem to grasp the concept immediately (often referring to home appliances or autos or kitchen gadgets).
Chauncey On Jan 23, 2008 10:33 AM, Luis de la Orden Morais <[EMAIL PROTECTED]> wrote: > "This is why World Usability Day was started a few years ago." > > With all due respect Sue, I cannot see how WUD is trying to reach the public > with the World Usability Day when from the start the name of the event is > not consistently localised to a country's language. You know, the always > Coca-Cola/Toujours Coca-Cola principle. In Brazil, UPA calls the event as > World Usability Day and the newspapers call it "Dia Mundial da Usabilidade", > and the same happens in every other country as well, a little bit of a > wasted PR effort, in my opinion. ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
