Bruno said: "I'm talking about how to make the general public DEMAND better interfaces?"
With all due respect, that's not your problem at all. People will not demand what they don't know about. Your Brilliant Marketing must succeed within the company before it can succeed elsewhere. More psychology (alas): Your frustration comes not from the failure of consumers to demand better design, but from not getting your groundbreaking interface to market. To do that, as Nasir wisely suggests, you must overcome the inertia of inaction born of complacency. That happens first inside the company, later in the world at a large. Considere isto: If this company is humming along happily selling produit du crap, do you think they want to rock the boat to the extent that they must go scout for a new factory so they can triple production? No. Because they are humans, and when humans are fat and happy they are also lazy. Brilliant young hotshots in any field (like you, Bruno) confuse such people with your enthusiasm for change. That isn't your fault, it's just a fact of life. Put your rejected plans in a drawer and wait for the next sales slump, when everyone is scrambling to figure out what's wrong. You'll get their attention then, and you may just become some kind of hero. Timing is everything! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=24918 ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
