On 25 Jan 2008, at 14:38, Mark Schraad wrote:

> This may only apply to inhouse folks, but I am curious about how  
> you as a designer interact with business development folks? Those  
> are the people, sometimes in marketing, bizdev (obviously) and  
> sometimes in product, that come up with great ideas that they want  
> to flush out.
>
> Is this a collaborative process - or is it more waterfall.? Do you  
> get enough input? Is there research done?

Collaboration is the name of the game as far as I'm concerned. Get  
everybody in the same room. Throw up as many ideas as possible.  
Prioritise them in order of business value. Go away and attack the  
most important ones. Come back together in a couple of weeks to  
review progress and come up with more ideas. Repeat.

Cheers,

Adrian


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