Paul said, "So often we as interaction designers get caught up in designing to reflect or incent usage patterns, and forget the importance of communicating brand image - such as trust and confidence - through design elements."
I agree absolutely, Paul. I've been criticized before (not here -- not yet) for being too skeptical about various methods of measuring human behavior. Those interpreted patterns, however carefully measured, are biased at every step by assumptions we made in asking the questions, transcribing the answers and assigning meaning to the results. We may draw the right conclusions in spite of all that, but we have to bring reality back into the equation sometime! There's a time and place for our own humility, empathy and instinct, too. Every time I visit my mom, I hear her frustrations about online banking or ancestry.com or Google Search or something, so it's hard for me to forget that what we do is for the benefit of actual human beings like my very intelligent 71-year-old mom who has a love-hate relationship with digital interfaces. We're not just pulling and pushing data, but helping people (I hope). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=25499 ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
