<self-promotion>
Why, _SUBJECT TO CHANGE: Creating Great Products & Services for an  
Uncertain World_, by me and a few colleagues at Adaptive Path. It's  
written for executives and technologists to help them understand the  
contribution that user research, design, and systems thinking offers.
http://www.amazon.com/o/ASIN/0596516835/adaptivepat07-20/ref=nosim/
</self-promotion>

If not our book, my One Book is probably still THE DESIGN OF EVERYDAY  
THINGS.
--peter

On Feb 4, 2008, at 10:48 PM, Pankaj Chawla wrote:

> Hi
>
> Which is that one book on Design/UX/IxD/Usability/etc etc that you
> will like to gift to your engineering folks in management as a new
> year gift that will make them understand its need and value. On
> similar lines which is that one book that you will like to gift the
> hands-on engineering folks to make them understand that thinking about
> user needs is equally important as thinking about the algorithms.
>
> Mind you only one book for each that will create the maximum impact on
> their thought process :-)
>
> Cheers
> Pankaj
> ________________________________________________________________
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> February 8-10, 2008 in Savannah, GA, USA
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________________________________________________________________
*Come to IxDA Interaction08 | Savannah*
February 8-10, 2008 in Savannah, GA, USA
Register today: http://interaction08.ixda.org/

________________________________________________________________
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To post to this list ....... [EMAIL PROTECTED]
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