On 2/5/08, Dan Brown <[EMAIL PROTECTED]> wrote:
> Pankaj,
> So, if you're going to struggle to get them to read one book, why select a
> book at all? Are there other approaches you've tried to get them to see the
> value of interaction design?
>
> One thing you might try (before dropping some rupees on any of these books)
> is making one small change on your next project. Don't try to do all of UCD.
> Don't stop their current process, or add days of user research. Make one
> small change -- maybe throw in an annotated wireframe, or take half a day to
> do a user summary. If that change has a positive effect, they might let you
> make another change. And then another.

Well, I was talking figuratively ;-) when I said it wont be possible
to get them to read it. In any case its not my intention to go and
gift everyone a copy of the book - with 5500 employees every single
one of them being hardcore techie, and more than 25% of them in the
decision making role it will never be easy. To top it I work for a
company that is purely in B2B enterprise software development space
and UI is equated to "adding buttons on the form". I though have been
working against the tide (though helped by the extreme customer
feedback on the sloppy interfaces we have been giving) and over the
period of last 2 years I have been able to go one step at a time and
finally get a few people up in the ladder to see value in all that I
have been trying to do. The idea is to get these converted people to
read a book that will make them the change ambassadors for future and
help my cause.

Cheers
Pankaj
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