For me, that's always Steve Krug's "Don't Make Me Think!".

Works great for both audiences. And, less filling.

- kenny

On Feb 5, 2008, at 1:48 AM, Pankaj Chawla wrote:

> Which is that one book on Design/UX/IxD/Usability/etc etc that you
> will like to gift to your engineering folks in management as a new
> year gift that will make them understand its need and value. On
> similar lines which is that one book that you will like to gift the
> hands-on engineering folks to make them understand that thinking about
> user needs is equally important as thinking about the algorithms.
>
> Mind you only one book for each that will create the maximum impact on
> their thought process :-)
>

-- 
kenny kutney
[EMAIL PROTECTED]

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