>From the post: "Brands are about ideas not just logos, 'look and feel' refers to the brand's supporting graphic elements, typography, colour palette, material palette, photographic style etc, these are elements that can help communicate the brand message or story."
Yeah - I disagree. I don't think the term "look and feel" signifies all those complex concepts. I don't think clueless clients think about the term "look and feel," and think about all the various intertwingled elements of a complete brand/identity strategy. Voice, palette, logotype, style guide, story, emotives, comprehensive experiences from call centers to physical spaces is much much bigger than just look and feel. Also - people never user the term to refer to the "look and feel" of packaging, print, tradeshow booths - it seems to be a website/web application -only term. On Feb 11, 2008 2:25 PM, mark schraad <[EMAIL PROTECTED]> wrote: > There is an interesting editorial and follow up discussion regarding the > term 'look and feel' - at the design observer (mostly a graph design > blog). > I have used the term many times when speaking to clients. To me it is > everything about the site that is visual, except for the interactions. > http://www.designobserver.com/archives/032084.html#comments > > -------- ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
