What a great thread! This is one of the best "definitional" threads of the
last year.

Andrei, I think your articulation of the situation is both brilliant and
off. It is brilliant in that it is open for answers, and tries to give clear
choices. It is off in that it assumes that these are the only two choices,
and that they are somehow in contradiction with each other.

It is hard to know where to begin, b/c as we all know this is a very complex
problem. There are so many insertion points (some outlined in this thread).

I'd like to take on a piece of what Andrei keys in on with our conversations
and it is the notion of being "technology agnostic". ...

I believe that as interaction designers who are interested in the design of
behaviors we can apply our skills to many different arenas where the
behaviors and interactions between humans and products and humans and
systems and well products/systems with other products/systems and humans
with other humans take place.

That being said, our bread and butter, our roots, our strength, our nexus
... blah blah blah, is in the realm of the digital. However, I do not
believe that "digital" is equal to "software". If there is silicon in the
system creating further complexity through algorithms then we have an
important role. So I'm not sure this is "agnostic" or not. I like to think
of all designers as "technology agnostic" in so far as we design without
thought of technology to start, and then design towards technology, not as a
skill, but as a constraint in the design environment (this is probably true
of all designers).

Separation of presentation from behavior is the other big issue (and Charlie
jumps in on the band wagon here). ...

How many people are just builders? There are some people of Bob Vila's
classification (sorry for the US-centric reference) that do it
all--plumbing, electrical, dry-wall, carpentry, painting, foundations,
roofs, flooring, windows, appliances, interior design, architecture,
engineering, etc.? I think you all see where I'm going here. While there are
a few Bob the Builders out there, it is not our expectation that we work
this way. I mean I can't really think of a house with doors and windows and
flooring, but does every builder/contractor have to be able to do their own
flooring? Of course not. They hire our many skills (technical and aesthetic)
as they require them.

I see my role as an interaction designer, to design behaviors. To Charlie's
point, can I do that w/o visual design skills? I think the Interaction08
conference had amazing examples of people who do the behaviors, the story,
the interactions and do it well for their clients and product owners every
day, with success. I'm not referring to wireframe jockeys, but rather
behavioral designers, who understand the aesthetic frameworks that come from
designing aesthetics, calling out a message, and guiding the presentation of
products and systems.

Does this mean that everyone is an interaction designer. Hell NO!!! Just b/c
you practice interaction design doesn't mean that you ARE an interaction
designer. Well, you can if you want. but you could also be a user experience
designer, interface designer, interactive designer, industrial designer,
architect, business analyst, etc. Or you can be an interaction designer.

>From the very beginning of this organization--I think it was Josh Seiden who
strongly encouraged this direction--we said that IxDA was going to be about
a discipline that its members practice, and not about the people themselves.
In this way we can have interface designers, IAs, product designers and heck
even a few interaction designers and be inclusive. (It is so funny that you
think I'm trying to be exclusive in my conversations.)

BUT ... and this is the clincher. Doing this is all well and good, but if
you can't galvanize a clear message (Thanx Liz) around it, you might have to
re-think the strategy and the associated tactics.

I think that IxDA has done well for itself. With nearly 6000+ subscribed! on
THIS list, and who knows how many more using the web site. AND 2000+ folks
who are on the announcement list, It is clear that we are messaging
something out that is resonating with people. What exactly that nuggets is?
To be honest, I don't really know.

Andrei, I think of you as a surgeon, who is looking for the surgeons
organization among the doctors' organization. You practice surgery, which
means you practice medicine, but you only practice a small part of medicine
and you want your part to define all of medicine.

Ok, it is nearly midnight and I know i didn't pull together a coherent or
cogent point in all this, but I actually don't think i can any more. And our
website doesn't have a "save as draft" functionality. So I'm going to send
now. :)

Nighty night folks!

-- dave
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