I agree with you that sustainable efforts should start with sustainable thinking, but fortunately, there are some sustainable initiatives that can happen without an altruistic motive. I offer you an example of a business sector which has adopted sustainability, complete with dedicated internal & external websites and all.
I work for an international private bank in NYC, where the proliferation of global wealth combined with audit requirements have resulted in the classic "more laws, not better laws" syndrome...the resulting paper waste related to account-opening procedures has employees buried like gerbils. Therefore, rolling out enviro-friendly projects like paperless statements and electronic faxing -albeit late- have become huge. I'd like to say these projects were inspired by the crying American Indian commercial, but they weren't...they were inspired by high operating costs eating into Q4 results. It's totally self-serving and has little to do with altruism, and paradoxically, the bank has turned the whole thing into a photo-op. I don't know whether to be depressed by this or resigned...maybe both. But at least I can take comfort that corporations ARE capable of change. Perhaps the next step is for me to propose PC recycling...we certainly have enough junky machines lying around. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
