My background is in graphic design and I taught it for a while so
these are a little slanted toward that discipline. Three guidelines I
learned as an undergrad and that I passed on to my students:

1. Never use phrases such as: "I like [blank]." Too subjective.
Instead frame it as "[Such and such] works because [reason]." Focus
on the principles.

2. No questions. They're a wishy washy attempt to get around making
a judgement. So instead of "I'm wondering why you used...
orange..." instead focus on the function of the design element and
address its success in that role.

3. Never apologize. This applies in practically all aspects of public
speaking. Present your work with confidence, no matter its failings,
real or imagined. Never point out the faults. People may not
recognize them, but either way they don't want to hear your excuses.
Why are you presenting bad work?

// jeff


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=26380


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