Thank you Dan.  Before I go though your blog and paper I wanted to say
the crux of my pessimism stems from my viewpoint that consumer desires
rarely align with the greater good.  We are still very much in the
'culture of the self'.

I struggle to think of opportunities where conscientious design
avoids breaking ease of use, they make awkward bedfellows.  Not to
say it cant work, just hard for me to see how every socially
responsible designer can apply behavior conditioning as a design
methodology without creating in products that appear to Nanny the
user.

I see the somewhat overtly controlling nature of behavior shaping a
pitfall.  Especially given the very products that need to educate the
user of their consequences; cars, power hungry consumer electronics,
etc.. are pitched to our lowest common desires.  SUVs made from
recycled materials,  optimized to slowly accelerate to reduce petrol
consumption?

Its just not why people buy this crap. 

I feel that until carbon production is taxed in to the bottom line of
product margins, behavior shaping currently runs contrary to most
design requirements.  Until the greater good becomes a business
incentive I'm afraid the designers hands are tied.

That all said I still think we're past the point of no return and
sleepwalking our way in to uncertain waters.




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Posted from the new ixda.org
http://www.ixda.org/discuss?post=28577


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