Chauncey -

I was wondering if you have seen this in the work you have done - and
specifically - if you have some examples from your days in Bentey's HFID
usability lab (or work) that either confirm or reject my gut feelings on
this?

- W

On Fri, May 9, 2008 at 1:48 PM, Will Evans <[EMAIL PROTECTED]> wrote:

> Hi Jose,
>
> 1. Assume, for the sake of argument, that Amazon is wrong. Use Case
> example:
>
> a. User goes to amazon.com (assume user=Will Evans), from his parents
> machine while visiting, sees some items, purchases a book to be delivered
> (re-logs in with username/password), and selects default credit card for
> payment.
> b. User leaves, goes home, all is well; but
> c. User's father goes to Amazon.com, finds a book and goes through the
> checkout process not realizing that it's under the first User's account.
> d. Will is confused when he gets a credit card bill for a book he didn't
> order, User B get's confused when he (my father) never receive the book.
>
> This is a real example.
>
> If a user is not logged in, it should be very apparent. Saying "Hello,
> Will" | *Login* is very misleading. For at least a transactional site - if
> a user is not logged in, use "Hello, Guest" | Login, instead -- only
> acknowledge you know who a person is when they are logged in. Saying Hello,
> Guest reinforces the fact that you aren't logged in, and further - that you
> may only see and be able to use a subset of the information/activities on
> the site/application.
>
> Sometimes - especially when this information is located in the top right
> hand corner of the application, in size 9pt Ariel font - users don't see it.
> Although I don't completely subscribe to the voodoo of eyetracking and heat
> maps - after looking at (>50) - it becomes apparent - people don't see
> things in the top right hand corner.
>
> I could be wrong - but that is my perspective.
>
> - Will
>
>
>
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