Caveat - I am in the same position as yourself and do not in any way
consider myself an expert.

That said, I feel your strategy here is entirely dependent on how
early on in the process you are working, what your timeframe is, and
how much flexibility you have.  

In my case, I am being brought in during concept stage, with the plan
to start developing the software in July, and the opportunity to
develop a new branding identity and marketing materials as well as
user assistance documentation once the software is well into
development.  So I have time for all kinds of data collection from
the marketing department, and to develop user scenarios, usability
testing procedures, and eventually personas and use cases.  Following
that I plan to do wireframes and paper prototypes with iterative
testing and design refinement, based on various concept models for
testing usability.  In other words, I've been given the time and
leeway to go all out on not just usability testing but user
experience design including re-architecting documentation and
designing marketing materials as well as help systems.

On the other hand, you may have very little time or leeway for
usability testing.  There is definitely information out there for
executing "guerilla usability testing".  Certainly any testing is
worthwhile, and if you Google you will find lots of resources.  

It is up to you which way you take it.

Cheers,
Erica


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=29332


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