Modern web marketing and design strategies suggest that online products should be highly responsive to customer feedback. Sites like GetSatisfaction.com further escalate and highlight conversations about products, encouraging companies to actively participate in them. Ultimately, the point is to narrow the communications gap between a company and its customers.
Here, then, is a logistical question: what if your product is "white-label"*. How can I, as a company that makes a particular product, participate in such a conversation when the product doesn't bear my name? Obviously, the feedback could be filtered through the white label customer, but that strikes me as a bit "old school" (and not in the good sense of that phrase). In other words, the conversation would happen between the consumer and the company supplying the product, but that seems to defeat the purpose of "narrowing the communications gap." Thoughts? -- Dan * White label products are those that are created and customized on behalf of another company. If Starbucks were white label, my customers would drink their coffee but it would bear the name "Brown's Overcooked Roast". They might also sell their coffee to my competitor or a roaster in another market, which would bear the name of that company. -- Dan Brown, Principal • (301) 801-4850 EightShapes, LLC • eightshapes.com Also at: communicatingdesign.com • greenonions.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
