Dan, Modern web marketing also suggests that 'the online product' also includes the provision of a customer engagement model, so my response would be: as part of your 'white label offering' you include tools via which your client organization can engage with customers; and then as part of your license agreement with them, you include a provision wherein you participate in that engagement directly.
You would need to overcome issues of 'who owns the end customer relationship', but I think that, too, could form part of the agreement; and you would need to be careful about making promises on behalf of the service provider. Regards Steve 2008/6/5 Dan Brown <[EMAIL PROTECTED]>: > Modern web marketing and design strategies suggest that online products > should be highly responsive to customer feedback. Sites like > GetSatisfaction.com further escalate and highlight conversations about > products, encouraging companies to actively participate in them. > Ultimately, > the point is to narrow the communications gap between a company and its > customers. > > Here, then, is a logistical question: what if your product is > "white-label"*. How can I, as a company that makes a particular product, > participate in such a conversation when the product doesn't bear my name? > > Obviously, the feedback could be filtered through the white label customer, > but that strikes me as a bit "old school" (and not in the good sense of > that > phrase). In other words, the conversation would happen between the consumer > and the company supplying the product, but that seems to defeat the purpose > of "narrowing the communications gap." > > Thoughts? > > -- Dan > ---------------------------------------------- Steve 'Doc' Baty B.Sc (Maths), M.EC, MBA Principal Consultant Meld Consulting M: +61 417 061 292 E: [EMAIL PROTECTED] UX Statistics: http://uxstats.blogspot.com Member, UPA - www.upassoc.org Member, IA Institute - www.iainstitute.org Member, IxDA - www.ixda.org Contributor - UXMatters - www.uxmatters.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
