On Jun 12, 2008, at 11:16 AM, Vishal Iyer wrote:
Jeff,
Can you talk a little bit more about the 'give to get' model. No
doubt its
interesting, but its not uncommon that only ~10-15% contribute in many
online communities and even less do so actively. Isn't attrition
going to be
a problem under this model, no matter how fun/ small the surveys
are. What
was the primary motivation for the model and will it work better in
some
types of data more than others?
The primary motivation is content collection. we have good content,
but we need more to make the site work, so your contribution is simply
necessary.
We have amazing conversion rates right now, and so it seems to be
working.
We think our content is worth something, but that the best currency
for the internet is information itself.
Also, is it more of a marketing move like 'invite only' accounts to
get the
momentum going or is it intended to be a continuing model.
the intent is to run with this model for quite a while - we'll have to
see
The biggest interaction challenge with the site was the "give to get"
model for > posting and seeing content:
- -
Jeffrey D. Gimzek | Senior User Experience Designer
http://www.glassdoor.com
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [EMAIL PROTECTED]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help
