Ah! so we have a big marketing campaign ahead of us. Fortunately, Fast Company already started this out for us calling IxD one of the top 10 jobs you didn't know you wanted to have. ;-)
I've been thinking about this from a different tact. Maybe "major" doesn't make sense for IxD at the undergrad level. The reason I'm swaying this direction for the point of argumentation here is that I do believe that the medium agnostic philosophy of IxD makes it very difficult to market to the younger crowd. The "thing" is well the thing, so having concentrations in IxD for interactive, for software product, for industrial design, for architecture (etc.) might be a better tact and then for the really invested the masters degree might work, no? I think that this might speak to Andrei a bit more than some of the others who have been discussing this sort of thing so far on the list. -- dave On Sun, Jun 22, 2008 at 9:18 PM, Dmitry Nekrasovski <[EMAIL PROTECTED]> wrote: > Dave, you're absolutely correct regarding the 6 year med school > programs (as well as e.g. combined bachelors/MBA programs). Same for > the architecture programs as mentioned by Christine. A motivated high > school senior will have no problem making that commitment. > > The difference is the perceived value of of the hypothetical IxD > degree. For the purpose of the comparison, it's useful to put yourself > in the shoes of the target audience - obviously, to an enthusiastic > and successful IxD practitioner, the value is quite clear. > > In the eyes of a high school senior, the 6 year med school program or > the 5 year architecture program would lead them to a career in a field > that is prestigious, well-publicized, and well-compensated. > > The student's parents and other adult figures, who may well be > involved in the decision making process, may also note that these > fields are regulated (hence fewer worries about outsourcing) and the > demand is not cyclical (hence fewer worries about a dot-com crash > repeat). > > IxD, by contrast, is not generally known to be any of the above - or, > to be more precise, is just not generally known about, period. So I > agree with Jeff's point about the importance of high school outreach, > and would extend it to outreach to society in general. Only with a > greater level of public awareness about our profession do I see 4+ > year IxD programs becoming viable. > > Dmitry > > On Sun, Jun 22, 2008 at 7:40 PM, dave malouf <[EMAIL PROTECTED]> wrote: >> dmitry, a common degree in the US is the 6yr. med program. Many >> students enter undergrad "knowing" they want to be doctors. Why not >> IxD's? If I can get an MD in 6 yrs (including summers I think), why >> not a Masters of IxD in 5 years including some intensive work (or >> required internships) during summers? > -- David Malouf http://synapticburn.com/ http://ixda.org/ http://motorola.com/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
