I don't have any research to back up my claims, but there is nothing I dislike more than finding a large form to complete after I clicked on a link which was suppose to give me the link to download a product / file.
There are pros and cons for both options. Register first 1. User disappointed for not getting what was promised, by expecting the user to give away personal details first. 2. If required, only ask the minimal information 3. User might complete form if they feel they not giving to much away and they can still ignore your marketing emails after downloading the product / file. 4. You might end up with a lot of uninterested registered users Register Second 1. User might feel oblidged to give details after you have them something in good faith. 2. User might be willing to complete a slightly longer form. 3. If users see the value of giving their contact details, they will more than likely complete a form afterwards (while downloading). 4. You might end up with more interested registered users. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
