I think this article from A List Apart addresses your question:
http://www.alistapart.com/articles/signupforms/

Their main thesis (which echoes everyone's responses) is that you
really need to allow people to conduct the primary action - in your
case download the toolbar - try it out, understand its value, and
then register.

If your company requires that you get some information before the
download then try to minimize it by just asking for the name and
email and once the person has downloaded the product and used it for
a bit, shoot them an email to ask for more info.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=30795


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