>
> Users don't go to a "Save the Whales" website looking for a badge for
> their site, they go because they want to help save the whales.
> Something like "Have a website?  Help us raise whale awareness!"


Great point. This is definitely what I need to communicate here—I just
couldn't figure out what sounded wrong about my version, despite being sure
that it was the wrong message.

Cheers!

-r-
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