Since Spencer's example was about whaling, here's a page I've been working on recently that addresses the same question: http://www.stopwhaling.org/site/c.foJNIZOyEnH/b.2663467/k.1020/Help_Promote_StopWhalingorg_Online__IFAW_US.htm
The headline is "Help Promote StopWhaling.org Online," with instructions below about how to use the banners on your own site. The subhead below the banners is "Save the Whales with Web 2.0," which may actually be a better illustration of talking about "what they will accomplish." A couple other interesting examples: http://oyceter.livejournal.com/460808.html http://www.blogher.com/blogher-08-buttons-im-going-im-speaking-im Jennifer Berk Amplify Public Affairs On Fri, Jun 27, 2008 at 4:49 PM, Spencer Nowak <[EMAIL PROTECTED]> wrote: > Instead, since the site is already issue-centric, tell the potential > badge-grabber what they will accomplish by getting the badge. Users > don't go to a "Save the Whales" website looking for a badge for > their site, they go because they want to help save the whales. > Something like "Have a website? Help us raise whale awareness!" > will attract people who aren't familiar with the idea of "badges" > and make it clear that by getting the badge they will be doing > something for the cause they support. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
