Hi John. We have done a few research pieces for hotel groups and you may want to check out:
http://www.ritzcarlton.com/en/Default.htm There are also a number of factors travelers from different segments look at in pre, during and post the booking process. So my advice would be to look beyond just the online channel part of the total experience. Other basic discoveries included: a brief booking process, the ability to remember a profile/preferences and of course key information about the rooms (you would be surprised how important the bathroom is to people) but is often under sold on hotel web sites. There is more and be pleased to share as you go along ... rgds, Dan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=30965 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
