One of the major chains (I think it was Westin, Hyatt, or maybe Intercontinental) was using slo-mo ad campaign they've been running to show how soft their beds are.

I'd check with your ad guys before you invest in that route...

Jared

On Jul 2, 2008, at 9:31 AM, John Gibbard wrote:

The bathroom point is interesting. It also made me think about
property brochures where it's unfeasible to show the actual rooms
(e.g. not built) so they focus on example fixtures and fittings in
macro which helps provide an assurance of quality and finish. We've
been considering approaches like the slow-mo Ikea [1] how do folks
feel about this?

[1] http://snipurl.com/2ssj2


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