In my little world, we see corresponding trends towards SEO and away
from Brand and Marketing as tools for finding customers. But it is
difficult to determine if that is caused by market conditions,
industry trends or corporate agendas.
Traditionally I have looked at marketing as long term and very
difficult to metric, and sales as short term and very metric driven.
But in the 'what have you done for me this week' world of portals and
online advertising, if you can not metric results (favorable) in the
next 15 days, month or quarter, the resources will not be there for
you. As a result, investment in deep research and long term vision is
missing from the landscape of recent years.
Mark
On Jul 8, 2008, at 5:22 AM, Daniel Szuc wrote:
"A lot of marketing is just getting in people's face to build brand
awareness." - Agree.
What does marketing get rewarded for today? What are their KPIs?
Side note -- Have seen more marketing departments over the last 2
years take more notice of terms like UX and CX which is a good thing
... but they are not entirely sure how to create a holistic CX.
Has anyone seen similar trends in your respective markets?
rgds,
Dan
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