Good products sell themselves. So the better a company is at creating
any given product or service with as much thinking around those small
subtle points already in the conceptual stage the better.

Copy-writing should be at least something that you have an opinion
about even more so how to help the marketeer simplify his/her
messaging which I guess is as much an information design skill.

For instance if a bullet point paragraph contains two different
points maybe it is better to actually create two bullet points.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=31083


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