On Jul 7, 2008, at 1:19 PM, Robert Hoekman Jr wrote:
Granted, most of the marketers I've seen couldn't market their way
out of a
cardboard box. But they should know a lot about persuasion, no?
I've said it before and I'll say it again:
People who aren't good at what they do produce crappy results.
If a marketer can't "market their way out of a cardboard box," why
should they know anything useful about persuasion?
:)
Jared
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