Attention capture by sudden change in contrast and sudden movement is described in 'Mind Hacks' by Tom Stafford and Matt Webb -- good book. It is attributed to Superior colliculus (part of the "old brain", as opposed to the "new brain", also known as "neocortex").
-- Oleh Kovalchuke Interaction Design is design of time http://www.tangospring.com/IxDtopicWhatIsInteractionDesign.htm On Sun, Aug 3, 2008 at 9:47 AM, Bob Dickson <[EMAIL PROTECTED]>wrote: > I must admit that I don't remember ever coming across the term "old > brain" in my studies. Perhaps it was active when I was being > lectured about it and I was too busy watching for tigers ;-) > > In terms of stimuli that make us nervous, I don't think animated > banner ads count, otherwise net heads would be in a constant state of > anxiety until banners disappeared. The idea you mentioned is a little > simplistic and I'm not sure it's a part of proper psychology though > I could be wrong. Besides, organic systems habituate (ie, get used to > and then ignore) repetitive stimuli eventually unless they are > overwhelming (it's hard to sleep at a loud rave). > > For responses to threat-inducing stimuli, you can read about the > sympathetic and parasympathetic nervous systems for a start. There is > lots of work about anxiety, PTSD and the like, but I know of nothing > covering anxiety disorders and banner ads. > > Psychology has played an important role in this field. Many of the > first HCI researchers were cognitive psychologists. I think Alan Dix > wrote a paper about the history of HCI somewhere. It might be on his > website. > > > > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > Posted from the new ixda.org > http://www.ixda.org/discuss?post=31782 > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
