Bryan, I find it quite contrite that someone would assume that "we" have all trained our brains to see beyond advertisements and put them in "our peripheral vision". I think that the reaction to advertisements is totally dependent on the user as well as how they identify one.
That being said I do agree that over time a large amount of users have "adapted" to the web we live in and that adaptation has inexplicably led to us relying on our "old brain" psychology in a new environment. Thus the "tiger". Here is a not so new article but definitely worth reading: http://www.useit.com/alertbox/banner-blindness.html -Jake . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=31782 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
