Advertising blindness predates the Web. Its roots are more conplex than response to stimuli.
In the 1950's, David Ogilvy made several successful campaigns "disguising" his ads, that ran on magazines, to match the context. He found that "the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read". Advertising is not only about tigers, but about wolves in sheep's clothing ;-) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=31782 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
