"Instead of asking how well it works, I want to know how well it
convinces."

When I think of convincing ... :

* Convincing me to trust
* Convincing me to buy
* Convincing me to go to next step
* Convincing me to read
* Convincing me to submit something
* Convincing me enough to tell someone else about it

Perhaps mark the components on the design that will help convince the
user (according the the attributes above) and then see how well these
are used/commented on/seen etc as part of the task they are looking
to complete.

Thoughts?

rgds,
Dan


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=31828


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