On Sep 3, 2008, at 8:33 AM, Trost Ann-Marie wrote:
I'm doing a UX project pitch to a bank. It includes going mobile. Right now, our ppt. is a little flat and wondered if you all might have a jazzy, shazam point or two that has been effective. Our case studies are solid but just no pop on huge ROI of why they need to sign up now (at least at my read of it).
Here's my suggestion (based on virtually no information about your project): Rewrite your ppt to make *no* mention of "User Experience", "Design", or "Usability". Also, nuke your case studies.
Instead, focus it entirely on things that your client has identified are the critical challenges in their business. Talk about their issues in their language.
The largest usability testing project we've ever done ($750,000 for 72 users with a user remuneration budget of $95,000) we won with a 7 page proposal that never mentioned the word "usability" once. It talked completely about the client's current problems and how, if we knew more about the customers, we could get them to spend more money. (There were no case studies and the "About UIE" section was 2 sentences long.)
If you really want to be radical, nuke the ppt entirely and don't talk for more than 30 seconds in the first 10 minutes of your time with the client. Instead, just keep asking questions and let them explain their issues to you.
If you want to be truly as radical as we are, make your 30 seconds of talking be, "You guys seem really smart and with-it. You've got a good team and you've done some amazing stuff. I don't see why you think you need us. What could we possibly do for you that you can't do yourselves?" Then sit back as they work really hard to pitch to you why they should be your client. That's how we roll.
:) Hope that helps, Jared Jared M. Spool User Interface Engineering 510 Turnpike St., Suite 102, North Andover, MA 01845 e: [EMAIL PROTECTED] p: +1 978 327 5561 http://uie.com Blog: http://uie.com/brainsparks ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
