It sincerely sounds like a thin line to be treading - users can generally handle
significant changes in content - intermediate+ users usually find
value in updated
content, deals and suggested items on their Amazon landing site for
example, but
framework changes such as color would seem to be confusing.
Banner images are often expected to be inserts, ads or only related to
structure as
to the space they occupy, so the change of the image seems less
significant or even expected.
Does the color change serve another aspect of the user experience?
Does it highlight a direction for the user, a purpose for their being
there or what they
want to do?
Scott
On Thu, Sep 25, 2008 at 2:18 PM, Scott Cobban <[EMAIL PROTECTED]> wrote:
>
> If a visitor arrives on one of the landing pages, leaves that landing page,
> but then returns to that same landing page (via "Back" button or site
> navigation), they'll see a page with a different banner image and color
> scheme for the 4 boxes. I'm concerned that this can cause the visitor some
> confusion. The main marketing message in the banner image won't change, but
> the colors of the page and the sub-boxes' content will.
>
> How do you feel about changing the visual elements on a page and potentially
> presenting the visitor with new color schemes upon their return to a page?
>
> Thanks,
> Scott
--
* It's very important to know when you're in a pissing match. And
it's very important to get out of it as quickly as possible. - Randy
Pausch
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