Thank you all for the feedback. The color change does NOT serve any other purpose. It changes color to match the banner. That's it.
I really like the idea of sticking to specific color themes for a page and had made that suggestion to my team initially. However, it was turned down for a number of reasons (two of which involved the combination of a lack of/unclear communication between the project leads and having to "get it done" according to a strict timeline). Phase 1 of the project - creating these new landing pages which hadn't existed before - will be finished soon, but I'll have a chance to revisit these design ideas during Phase 2 when we plan to redesign our homepage. I appreciate the links that were sent and would love any other information in this area. - Scott On Fri, Sep 26, 2008 at 11:11 AM, Scott McDaniel <[EMAIL PROTECTED]>wrote: > It sincerely sounds like a thin line to be treading - users can generally > handle > significant changes in content - intermediate+ users usually find > value in updated > content, deals and suggested items on their Amazon landing site for > example, but > framework changes such as color would seem to be confusing. > Banner images are often expected to be inserts, ads or only related to > structure as > to the space they occupy, so the change of the image seems less > significant or even expected. > > Does the color change serve another aspect of the user experience? > Does it highlight a direction for the user, a purpose for their being > there or what they > want to do? > > Scott > > On Thu, Sep 25, 2008 at 2:18 PM, Scott Cobban <[EMAIL PROTECTED]> wrote: > > > > If a visitor arrives on one of the landing pages, leaves that landing > page, > > but then returns to that same landing page (via "Back" button or site > > navigation), they'll see a page with a different banner image and color > > scheme for the 4 boxes. I'm concerned that this can cause the visitor > some > > confusion. The main marketing message in the banner image won't change, > but > > the colors of the page and the sub-boxes' content will. > > > > How do you feel about changing the visual elements on a page and > potentially > > presenting the visitor with new color schemes upon their return to a > page? > > > > Thanks, > > Scott > > > -- > * It's very important to know when you're in a pissing match. And > it's very important to get out of it as quickly as possible. - Randy > Pausch > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
