For me, it does sound somewhat troublesome, although I think there's a
sliding scale here.  I think that you could probably do this, but by
selecting one palette, and having the changes happen across that central
palette.

For example, you may have two banner images, but each would share the same
blues, grays, whites, dark blues, and blacks.  As your images change, they'd
stay within this same palette, and the box backgrounds would as well.  I
don't think individual box colors are as important here as a unified overall
feel. You'd get the best of both worlds - the ability to change the colors
on a micro scale (box to box), while keeping everything inside a macro
family.

The tricky part will be allowing the user to come back to that page,
immediately know that it still belongs to the site, but also be alerted that
some of the items have changed.  I think by just rearranging colors *inside*
the overall palette, you may be able to find that spot.

Good luck!

Justin Davis



On Thu, Sep 25, 2008 at 1:18 PM, Scott Cobban <[EMAIL PROTECTED]> wrote:

> I'm designing a top-level product landing page for an e-commerce site.  The
> design consists of a main banner image with marketing messaging spanning
> the
> full width of the page, with 4 content boxes aligned horizontally under the
> main banner image with equal spacing in between each so that they cover the
> same width as the main banner image (similar to Apple's landing page).
>
> The 4 boxes' header fonts and background colors - different color for each
> box - belong to those in the color scheme of the banner image (background
> images are lighter, washed out versions).
>
> The banner image and information in 2 of the 4 boxes is set to change on
> each page refresh.  When the banner image changes, it also changes the
> background and header text colors on the boxes.
>
> If a visitor arrives on one of the landing pages, leaves that landing page,
> but then returns to that same landing page (via "Back" button or site
> navigation), they'll see a page with a different banner image and color
> scheme for the 4 boxes.  I'm concerned that this can cause the visitor some
> confusion.  The main marketing message in the banner image won't change,
> but
> the colors of the page and the sub-boxes' content will.
>
> How do you feel about changing the visual elements on a page and
> potentially
> presenting the visitor with new color schemes upon their return to a page?
>
> Thanks,
> Scott
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