On Oct 2, 2008, at 2:18 AM, John Gibbard wrote:
Hmm, my only further addition to this would be to say what *harm* does
it do to have both a well-thought out primary nav and a strong global
footer? It's a safety net after all and if it adds any sense of
'completeness' what's a few pixels at the bottom of the page?
Good question.
My take:
A) it eats up team resources. None of these things are free to
conceive, design, develop, and maintain. If they aren't adding value,
why make the investment?
B) It eats up real estate. Every pixel needs to serve the design. If
these pixels aren't adding value, why make the investment?
C) It possibly adds confusion. Barry Schwartz has showed us that the
more choice we give people, the harder it is to choose, and the less
likely they'll be satisfied with their choices. If it's making the
experience more complex and less satisfactory, why make the investment?
These elements should have to fight for their right to be on the page,
not get privilege by default.
Jared
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