In the US Presidential debate last night, there was considerable discussion
about "Joe the Plumber". Turns out he's a real person, but nevertheless I
heard him used as a sort of proxy or persona. Anybody else flash on this
too? Is he the right persona to be designing an economic turnaround for?
Other secondary personas to consider? Just wondering what you wise and witty
folks will come up with...

Michael Micheletti
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