it might even be a cautionary tale. On Mon, Oct 20, 2008 at 11:04 AM, Will Evans <[EMAIL PROTECTED]>wrote:
> It is also clearly a cautionary tail in NOT using real user research before > making a persona. If you are pulling persona's out of the air, not doing > qualitative and quantitative research to derive your personas - you'll end > up like the McCain camp - with a toxic persona that lacks credibility > doesn't help you make your case either strategically or tactically. > Bootstrap your personas all you want, but when push comes to shove (and the > VP of marketing wants to turn your buttons pink), you need real personas > built on real research to validate your arguments. > > > On Mon, Oct 20, 2008 at 10:37 AM, Eva Kaniasty <[EMAIL PROTECTED]> wrote: > >> I think that the Joe the Plumber incident nicely illustrated the danger of >> using a real person as a persona. Joe went from the little guy striving >> for >> the American dream to a guy who doesn't even have his plumbing license and >> owes back taxes. >> >> Eva Kaniasty >> http://www.linkedin.com/in/kaniasty >> >> >> On Thu, Oct 16, 2008 at 6:20 PM, Steve Baty <[EMAIL PROTECTED]> wrote: >> >> > This notion of voter archetypes is used a lot as a rhetorical device in >> > politics. Even if politicians sometimes drill in a specific individual - >> > like this case - and we see the same thing occurring frequently in >> > Australian politics "A pensioner living on $xx/wk and receiving >> healthcare >> > etc etc will be affected in the following way by this policy change". >> > >> > Like personas, these voter archetypes are intended to make a more >> concrete >> > connection between the policy and the 'real people' of the electorate. >> > >> > This is the first time I've seen archetypes used so frequently and >> > prominantly in US politics, although that may reflect me more than >> > anything. >> > "Joe Six-pack", "Joe the Plumber" and the "people on Main St, >> small-town, >> > USA" are all intended to evoke a particular image of 'real Americans' >> which >> > is exactly the purpose of personas - common understanding of an audience >> > (electoral) segment. >> > >> > Steve >> > >> > 2008/10/17 Will Evans <[EMAIL PROTECTED]> >> > >> > > >> > > Really good point you bring up though. I know when Steve Mulder was >> > writing >> > > The User is Always Right - he really hoped it would gain traction >> outside >> > > the arena of UX people and be adopted by marketing and advertising >> folks >> > as >> > > well >> > > >> > > On Thu, Oct 16, 2008 at 11:37 AM, Michael Micheletti < >> > > [EMAIL PROTECTED]> wrote: >> > > >> > > >> > >> > >> > -- >> > ---------------------------------------------- >> > Steve 'Doc' Baty B.Sc (Maths), M.EC, MBA >> > Principal Consultant >> > Meld Consulting >> > M: +61 417 061 292 >> > E: [EMAIL PROTECTED] >> > >> > UX Statistics: http://uxstats.blogspot.com >> > >> > Member, UPA - www.upassoc.org >> > Member, IA Institute - www.iainstitute.org >> > Member, IxDA - www.ixda.org >> > Contributor - UXMatters - www.uxmatters.com >> > ________________________________________________________________ >> > Welcome to the Interaction Design Association (IxDA)! >> > To post to this list ....... [EMAIL PROTECTED] >> > Unsubscribe ................ http://www.ixda.org/unsubscribe >> > List Guidelines ............ http://www.ixda.org/guidelines >> > List Help .................. http://www.ixda.org/help >> > >> ________________________________________________________________ >> Welcome to the Interaction Design Association (IxDA)! >> To post to this list ....... [EMAIL PROTECTED] >> Unsubscribe ................ http://www.ixda.org/unsubscribe >> List Guidelines ............ http://www.ixda.org/guidelines >> List Help .................. http://www.ixda.org/help >> > > > > -- > ~ will > > "Where you innovate, how you innovate, > and what you innovate are design problems" > > > --------------------------------------------------------------------------------------------- > Will Evans | User Experience Architect > tel: +1.617.281.1281 | [EMAIL PROTECTED] > aim: semanticwill | gtalk: wkevans4 > twitter: semanticwill | skype: semanticwill > > --------------------------------------------------------------------------------------------- > > -- ~ will "Where you innovate, how you innovate, and what you innovate are design problems" --------------------------------------------------------------------------------------------- Will Evans | User Experience Architect tel: +1.617.281.1281 | [EMAIL PROTECTED] aim: semanticwill | gtalk: wkevans4 twitter: semanticwill | skype: semanticwill --------------------------------------------------------------------------------------------- ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
